Internet Marketing Agency, headquartered in Tucson, Arizona, Incorporated as Johnny Wyatt LTD in December 2006, now (doing business as) The J3 Effect.
We have assembled a team of willing, skillful, deeply aligned men and women, who operate as independent contractors. Some of us live in Tucson the rest of us, come from all over the nation. Many of us have worked with J3 for a number of years.
You have heard about companies that start out going one way but end up heading in a totally different direction. That’s this company’s story. In 2005 Johnny Wyatt had enjoyed a successful church music career. He said he didn’t ever want to retire. So, a couple of years before the time people normally retire he started a photographic greeting card company. He took pictures that tell stories and wrote verses to comfort, congratulate, celebrate and inspire.
A big thinker, Johnny wanted to build an elegant, excellent, world class business. A Christ follower, he wanted to build it on a spiritual footing. So, he called his fledgling company JJJ Inspirations. JJJ had a special meaning.
Johnny says, “I would tell people the first “J” stands for Johnny. The second “J” for Judy, my wonderful & beautiful wife of a lifetime. The third “J”, I told people, is for Jesus…our Unlimited Partner. That usually brought a smile to people’s faces.”
To grow his business, Johnny joined BNI a business networking group. In addition to writing verse for his greeting cards, he started writing bios for members of the group. They liked his ideas about a more relational, story-based bio, that showed the personal side of the professional. He would also go out and take photos that supported those stories.
His clients would use these photo/story bios for the About Us pages on their websites. Then his friend, Dr. John Hughes asked Johnny to build Southern Arizona Endodontics a whole new website. That was a first. Building websites took our company to a totally different place.
The nature of our company continued to evolve. We added services such as Social Media management and Newsletters. We needed more people. We found people who could help provide those services.
It became obvious, we were no longer a greeting card company, we had become a full service Internet marketing agency. The name “JJJ Inspirations” did not support the branding of an Internet Marketing Agency. We needed a new name that fit the kind of company we had become. We needed a new logo and other things to define our brand.
The team brainstormed about a new name for quite a while. One day someone suggested, instead of JJJ what if we said J3? Everyone cheered…then someone pointed out that mathematically, J3 is J cubed or J to the third power. That could mean Johnny x Judy x Jesus!”
Johnny got excited, “This J3 idea fits the vision I have for the company better than I expected any name could. I want a company where the efforts of one person are multiplied by the efforts of another person and multiplied again in the context of a spiritual partnership with the High Unseen.”
He explained, “I want us to build, not just a world class business, but a Kingdom business, a Kingdom class business, where our Unlimited Partner is King.
There is both the seen world and the unseen. I want to reference both. I believe decisions you make based on what you can know through physical senses can be great decisions. When, however, you take what you can know with your physical senses and combine that with what you can only know through your spiritual senses you make better decisions. You create strategies that are more effective. I believe this multi-spectrum approach to business can mean remarkable, almost unexplainable results for our clients.”
We knew J3 was going to be part of our new name. But there was more. We were on the right track but had not yet arrived at the station.
Then one day Johnny got a text from Shevon, the friend and artist, who turned his photographic greeting cards into little pieces of fine art. She had joined several conversations about re-naming and re-branding the company.
Her text simply said, “How about The J3 Effect?” Johnny will tell you, “When you hear something that matches what’s in your heart, you know it. You recognize it. It feels right. To me, this name, ‘The J3 Effect’ did all of that. That was the end of the brain storm. The J3 Effect had it’s new name. I was at peace.”
“The J3 Effect” has come to mean the “beyond expected marketing results” we seek for our company and the companies that belong to the clients we serve. It’s J x J x J a multi-spectrum approach to business. A multi-spectrum approach where you combine the EFFORTS of willing, skillful, deeply aligned individuals engaged in tasks that match their unique strength profiles WITH the brilliance and wisdom you can only discover through targeted prayer.
An Internet Marketing Agency that prays for the success of its clients.
A company that prays for its people, their happiness and success.
For several years now, every Monday at 4:00, J3 sets aside time for worship and prayer. Our paid worship and prayer staff pray over the names of J3 clients and members of the J3 team.
We pray because, as Johnny says it, “We believe decisions based on everything you can see plus wisdom you can only get from the high unseen might be at least twice as good and twice as effective.”
Monday at 4:00 is not the only time we pray, but it is our official time of worship and prayer. Guests often join us and are always welcome.