In November of 2006, I was but a few weeks from retirement. Johnny Wyatt was about to begin something new and exciting. I had enjoyed a long successful career making music and leading music in churches. Church retirement policy, however, was bringing that to an end.
I had always said, “I never want to retire.” I still felt the same. So in my mind I wasn’t about to retire. I was about to refire! Come January, I would no longer serve church members. I will serve clients, owners and CEO’s of relationship driven businesses.
I have always been serious minded, spiritually minded as well. I felt called to what I was doing. I considered it a God given assignment. I was there to serve my congregation to the best of my ability. I feel just as called now to serve my marketplace. I feel blessed to have been given this late-in-life assignment. I sometimes feel this may be the most important assignment of my life.
God gave Abraham his late-in-life assignment at age 75. Moses started filming the Ten Commandments with Cecil B. DeMille at 80. Caleb, probably my favorite Old Testament character declared at the age of 85, “Give me that mountain.” I identify most with Caleb. He was an ordinary man. I’m way more like him than those other two. I don’t expect to part the Rio Grand River like Moses or father a baby at 100 like Abraham. I’ll guarantee Judy doesn’t feel called to any late-in-life family experience.
But I do want to successfully climb my marketplace mountain. I want to build a world class, kingdom class digital marketing agency. I want every service provider and business leader J3 serves see remarkable marketing results. I want them and their businesses to succeed in amazing and wonderful ways. I’m just Johnny Wyatt. I think, however, I may rename myself John Caleb Wyatt. Whatever. I am determined to be the best version of Johnny Wyatt I can be. To carry out my late-in-life assignment with drive, passion and excellence, and to be super happy doing it.
In my early days, I was trying to identify the ideal target market for my company. I was a member of BNI, Business Networking International, where I cut my marketplace teeth as a mature man and baby business owner. I attended a workshop where we discussed how to give an elevator speech and how to identify one’s target audience. The leader of our workshop said, “You ask most fledgling business owners who their ideal customer would be and they answer ‘anyone.’ But that’s not the right answer, it’s too big a target.
Well, after the meeting, the leader of the workshop and my friend, Eric Timmis asked me, “So Johnny, who is your marketing target, your ideal customer? I was still wet behind the ears with all of this. However, I didn’t want to make that truth overwhelmingly obvious so I scratched my chin for a moment and I heard myself say, “dentists.”
There wasn’t the slightest amount of strategic wisdom or brilliant reasoning going on. I don’t know, perhaps I said that because a very successful dentist had been my very first website client. It may simply be that something very alive inside of me knew this is what I was supposed to do. None the less, it must have been the right thing to say, I began working with dentists and loved it.
Dentists are a special breed. They’re smart, an interesting mix of scientific and artistic talents. Most are extremely relational and just good folks. It is also true that the typical dentist didn’t learn much about marketing in Dental School and they are much more interested in doing dentistry than doing their marketing, so they need me and they love what our team at J3 does for them. Over the years we have expanded our target audience to include other professional service providers. We are at our best working with a relationship driven business. We help them make their Internet Presence as warm and relational as they make their interaction with their customers.
I tell our team, “We love business. We love our business owners. We fight for our clients. We’ve got to make our clients happy and we’ve got to get them exceptional measurable results. Everyday we live those values. Perhaps you are a business owner who is supposed to add J3 to your team. We would love to fight your marketing fight with you.
Before The J3 Effect, I spent a lifetime leading worship arts departments in churches from Texas and Oklahoma, to New Mexico and finally in Arizona.
The last 17 years of that career, I led the Music and Arts department at the 7000 member Casas Church here in Tucson. It was my privilege to produce not only the worship service experience for thousands of attendees every weekend, but Easter and Christmas Pageants that became city-wide events. For two years I led the Pusch Ridge Community Chorus, performing with the Tucson Symphony Orchestra at Oro Valley’s Fourth of July Celebration.
At Casas I led a fabulous full time staff of music and arts directors. One member of our talented team held a PHD in conducting. There were two or three people with Masters degrees along with other highly talented, deeply experienced music and theatrical professionals.
This amazing staff and I togeher recruited, trained and led a couple hundred of the most committed and talented technology operatives, staging assistants, actors, solo artists, choir members, orchestral and band instrumentalists in Tucson who volunterily gave countless hours making the productions we gave and the servcies we led come to life.
I served on the church’s executive staff overseeing a wide range of servies and ministries and anual abudget of over seven million dollars.