Even though you have the right messaging … the right words, the right pictures, the right stories AND you make your message visible to the right people…Still very little happens unless you do something that encourages people to take action.
I call it the “Pass the Potatoes Dynamic.”
It’s Thanksgiving dinner. Your family is gathered around the table. You want more potatoes, but you just sit there wanting potatoes… As result, the potatoes stay at the other end of the table in front of Aunt Susie who is busy giving Uncle Harry a hard time. But if you simply say, “Aunt Susie, would you please pass the potatoes.”
ASKING triggers the need for a yes/no decision that wasn’t present before you asked.
In this story, most likely, Aunt Susie looks up and gladly passes the potatoes.
In the same way and for the same reason, your customer, when he or she is ready, gladly signs the agreement, fills out the form or picks up the phone and begins a mutually beneficial business relationship with you.
Not only must you ask, you must keep on asking. WHY? Because there are TWO kinds of customers who visit your website.
Most websites only address the Convinced person if anyone at all. And this is where most businesses forfeit tons of new business along with … thousands … even millions of dollars…
The “I’m Ready” Call to Action
The “Trust-Building” Call to Action
This works equally well with virtually any visibility strategy you may have put in place.
When they trust you enough and they feel READY to buy … they do.