Effective visibility strategies are important because, no matter how engaging and compelling you make your website, if no one sees it, the marketing effect is zero. However, before we choose a visibility strategy, we must first, ask ourselves, to whom do we want to make our message visible.
You have two broad categories of prospects. One, people who know you or have been referred to you by someone. Two, people who are searching the Internet for your product or service. We have clients who say they cannot handle and do not want more new customers than their referrals bring. We also have clients who want, need, and depend on a steady flow of new customers. The visibility strategy that is right for one is very different from the strategy that’s right for the other.
Here you will find links to pages where we talk about three proven Internet visibility strategies: The strategy you should choose depends on how aggressive you want or need to be to achieve your goals.