Three Proven Visibility Strategies

visibility strategy

Define Your Target – Choose Your Internet Visibility Strategy

Effective visibility strategies are important because, no matter how engaging and compelling you make your website, if no one sees it, the marketing effect is zero.   However, before we choose a visibility strategy, we must first, ask ourselves, to whom do we want to make our message visible.

You have two broad categories of prospects. One, people who know you or have been referred to you by someone. Two, people who are searching the Internet for your product or service.  We have clients who say they cannot handle and do not want more new customers than their referrals bring. We also have clients who want, need, and depend on a steady flow of new customers. The visibility strategy that is right for one is very different from the strategy that’s right for the other.

Here you will find links to pages where we talk about three proven Internet visibility strategies: The strategy you should choose depends on how aggressive you want or need to be to achieve your goals.

  • J3 Direct Visibility … If you simply want to roll out the welcome mat to people who are being referred to you and also stay in touch with customers you already have, you need J3’s Direct Visibility strategy. This requires, what we would call, your Internet marketing basics: Website, Google My Business, Basic Social Media and e-Newsletter.
  • J3 Organic Visibility  … On the other hand, if you want to show up strong in Google’s search results. You need to add the six rigors of Search Engine Optimization (SEO). 1-Google My Business, 2-Citations, 3-On Web Page SEO, 4-Back Links, 5-Reviews, and 6-Social Media.
  • J3 Paid visibility  ...  If you need and are willing to pay for fast results. You need to conduct Search Engine and Social Media Advertising Campaigns, possibility combined with traditional forms of advertising.

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Let’s talk about which Visibility Strategy makes sense for you and your business.