This paid-for visibility strategy fits when you want or need to see immediate results. With this strategy, people who search using your key words, find your ads. When they believe they have found what they are looking for, they call for an estimate or to make appointment.
Google uses the term PPC for the most popular type of ad campaigns you can get online. It stands for Pay Per Click. You only pay when people click on your ad. With this strategy you invest in advertising with Google, Bing and Facebook to make your marketing message immediately visible to a highly-targeted audience of thousands.
The adage “It Pays to Advertise” still rings true. Successful businesses have always invested in advertisements.
Advertising on the internet is powerful because of how you can aim your message at a precise target audience. It is often less expensive with more attractive return on investment than traditional advertising.
Google advertising include campaigns that build name recognition and campaigns that generate immediate traffic to your practice.
By far the most popular Google advertising is the pay per click campaign.
It works like this. When someone “Googles” using your keywords, Google shows them your ad. Only when someone then clicks on that ad are you charged. (You can set your ad budget not to exceed a specific amount).
When someone clicks on your ad they are immediately taken to your website, probably a specific (landing) page on your website. It is best that you send your visitors from the ad campaign to a page on your website that coordinates with the specifics of your ads. For example, an ad about dental implants should take people to a page on your website about dental implants.
This is a very powerful Google strategy. Here’s how it works.
Let’s suppose a person has clicked on your ad and visited your website, but they didn’t call. We are sorry they didn’t call, but all is not lost. We can follow up and we should, because this is a person we know to be interested in your services.
We can follow up in a couple of ways. I’ll mention one of them.
The simplest and most cost-effective way is to re-market to this person who has visited your website but didn’t call. You set up the campaign so that Google continues to show your ad to this person at other places they travel on the web. You have probably noticed re-targeting ads. They will be about things you are not working on at the moment but have researched in the recent past.
Re-targeting or re-marketing, like PPC campaigns, also works on a charge per click basis, but the cost of this follow up click is way less than that first click that brought them to your website the first time.
Re-marketing is one of the most powerful and cost-effective ways to drive leads and conversions from PPC. It is an efficient way to specifically retarget users who have interacted with your brand, making them the most qualified customer base you can target.
Finally, you can set the campaign to track how many visitors called your office and which ad triggered which calls. We can pull reports that tell us what is working and what is not. We then refine the campaign to make it both more effective and efficient. The amount of money you spend to get a phone call begins to drop and the return on your investment begins to climb.
Your business has many Social Media options. Facebook specifically works well for many industries. People engage with your business through the fun, inspiring, informative content you post.
Facebook lets you “boost” some of your posts. We recommend you let us boost the posts that have generated the most engagement. That means you pay Facebook small amounts of money to show your post to more people than normal. Instead of hundreds seeing the post, thousands see it. This keeps your name in front of the people you want to reach. Done right, it can result in increased traffic to your website.
Facebook also lets you promote your website, promote your business to Facebookers in neighborhoods near your address, and run ads.
For lead generation, Facebook Pay Per Click advertising is one of the most effective new ways to get your business message in front of your largest audience. When it comes to precise targeting, there is nothing that beats Facebook advertising. You are able to select which users get to see your ad based on age, gender, marital status and even the interests they record themselves in their profile. This makes Facebook PPC worth the investment over many other forms of paid advertising.
So, for Fast results, advertise your practice. It works. J3 can help.